We believe decorative pillows shouldn’t just be beautiful to look at, they should be comfortable and cozy too!
That’s why every Floof is so much more than a pillow. It’s the culmination of expert designers, talented
artisans, and a touch of magic come together to create an exceptional lounging experience.
Every part of your Floof pillow, from the carefully selected yarn to the overstuffed, scrumptious fill is
crafted to give you a pillow experience like never before.
The Theory
$145
Pillowcover + Insert
Features of a Floof Pillow
Sourced from top mills with strict standards
Ravel-resistant reinforced hems
Hidden zipper for a seamless look
Upsized insert for maximum comfort
Cruelty-free RDS-certified feathers
Vegan angel hair that fluffs like the real thing
What makes the Theory special?
A full-bodied velvet that has an abstract mixture of lustrous and matte textures to create a shaved effect that shows there is more than meets the eye with Theory.
- Product Details
- Care
- Shipping & Returns
- Handmade cover with seamless zipper
- Includes oversized insert for a fluffier feel
- Imported RDS Certified feather down insert
- Spot clean only
Les Petit Details
| Rub Count | 50,000 |
| Fabric Content | 100% Polyester |
- Spot clean only
For our shipping policy, click here.
- Returns for any item(s) must be made within 45 calendar days from the date it was delivered.
- Only new and unused items in the same condition they were received will be eligible for returns.
- For store credit, you will receive full credit. For refunds, the cost of return shipping will be deducted from your refund.
- To initiate returns, please click here.
Coordinating styles hand-picked by our Floof Designers
Theory in Ochre pairs well with...
SEE WHAT THE PRESS IS SAYING
I was impressed [...] these are not cheapo pillows. [...] I was pleasantly surprised by how lush everything felt.
Kate Dries, Executive Editor
Floof is the destination for luxurious pillows.
Medgina Saint-Elien, Senior Editor
The on-trend pillow collections from Floof make the process seamless.
Abby Wilson, Contributing Writer
Luxury you can embrace
Made with love, in our California factory and shipped directly to your doorstep.
From our trusted sourcing partners to our commitment to sustainability and excellent working conditions— when you wrap your arms around a Floof pillow, you're not just embracing luxury, you're embracing quality craftsmanship you never have to feel guilty about. Learn more.
Frequently Asked Questions
Your Floof is more than a pillow, it’s a luxurious experience! We want to ensure that every part of your Floof meets our high quality standards, so we don’t currently offer our pillowcases without the insert. This way we can guarantee that you’re getting the most out of your Floof and have the exceptional experience you deserve.
Not with these pillows! Our inserts use a unique thread count cover that doesn’t allow rogue feathers to poke through.
All of our pillows are handmade to order in our California atelier. After you place your order, we’ll stitch, fill and fluff your Floof before shipping it with our world class courier. Our stitching and quality control takes 4-5 days, and your pillow will arrive in 3-5 days after it’s shipped.
Returns for a full refund are accepted within 45 days of placing your order. Pillows must be in their original, re-sellable condition (unwashed, stain, odor and tear free) for us to accept your return. We hope you love your Floof, and we want you to feel confident when you buy from us! If you have any questions about our return policy, feel free to contact us at concierge@floofliving.com.
Of course! We offer Complimentary Design Services by our FLOOF Designers.
Our designers work closely with our design and product development team and are here to provide expert guidance
when it comes to choosing your perfect pillows.
Send a message in our chat to your Concierge Specialist and mention "Design Service" to get started.
Since our pillows are made with high-end yarns, pillow covers should be spot-cleaned only. Blot spills
immediately with a clean, dry, white cloth and don't rub as this may damage the fabric. Use a mild, water-free
solvent, and please avoid harsh cleaning products as these could fade the fabric. For any hard-to-remove stains,
professional cleaning is recommended!
Yes. We recommend washing your inserts once a year. Take a look at our
PILLOW CARE GUIDE
for more information on how to properly wash your inserts.
We love our pets, and agree that they deserve to rest in luxury too! Unfortunately, no fabric is 100% pet-proof.
While our pillows are made with high quality materials, some materials (like tweed, linen and woven textiles)
may cling on to pet hair more than others. However, these can be gently cleaned with a lint roller to remove
stubborn pet hair.
If you’re looking for pillows with better fur resistance, we recommend our satin or metallic fabrics!
Of course! If you want to feel our fabrics and see the colors in person before placing an order, you can click the “Request a Swatch” link on any of our product pages to order your swatches.
Your first 3 swatches are FREE, and any additional swatches are just $2 each.
We are hoping to open an in-person location soon, but for now you can take advantage of our swatch program and our 45 day return policy to experience the Floof difference risk free!
You can view all of our FAQs HERE. You can also reach out to our Floof experts via our chat or email us at concierge@floofliving.com
Join the pillow party
Try some swatches!
Order up to 3 free swatches. Each additional swatch will be $3 + shipping. Your swatches should arrive in 7-10 business days.
