The Floof Difference

Have you ever had your heart broken by a pillow? Ordered one that looks great online, but totally different when it shows up? From lackluster fabric to lumpy, deflated shapes and loose threads, there are too many bad pillows out there (and good sofas that deserve better).

That’s why we created Floof. Sumptuous fabrics, superior fill, and meticulous construction take our pillows beyond the ordinary. Curated in ready-to-go Sets and Collections, they can transform a corner or an entire home. So go ahead, fall in love with Floof.

Sharing our eye for design

Inspired by art, travel, and culture, our pillow-crazy team draws on interior design and couture runway trends from the chicest corners of the world. Generations of design experience — not to mention more than a few aha moments — inform every Floofism, every ahead-of-the-curve trend, and every timeless look we weave into our pillows.


Making the Perfect Pillow


Exceptional fabrics from around the world

Trusted sourcing partners We only work with suppliers whose entire process meets our standards — from yarn selection to dyeing to weaving.

Specialized mills We source from select mills with distinct textile specialties, like rich Middle Eastern velvets and fine-woven European linen.

Tested for durability We personally touch and test every fabric before using it, choosing highly durable, contract grade fabrics that last forever and prevent rogue feathers from poking through.


Overstuffed with
all-natural wild feathers and ethical down

Cruelty-free down Sourced according to the Responsible Down Standard, our down can be traced back to the exact farm it came from, which means a more transparent supply chain and humane practices you can trust.

Vegan fill that hugs you back Stuffed with hypoallergenic “feathers,” our vegan fill is fluffy, not lumpy, and just as comfy as the real thing.


Hand-sewn in our California studio

Rigorous quality control Dedicated makers oversee every step of the pillow-making process — from cleaning to stitching to reinforcing hems for the utmost ravel-resistance.

Construction that never cuts corners We put in more hours and materials to make intricate patterns, invisible zippers, and small details that make a big difference.

A joyful pillow place We proudly create a supportive work environment, because happy people make happy pillows.