We believe decorative pillows shouldn’t just be beautiful to look at, they should be comfortable and cozy too!
That’s why every Floof is so much more than a pillow. It’s the culmination of expert designers, talented
artisans, and a touch of magic come together to create an exceptional lounging experience.
Every part of your Floof pillow, from the carefully selected yarn to the overstuffed, scrumptious fill is
crafted to give you a pillow experience like never before.
31 Rue
$135
Pillowcase + Insert
Luxe down to every detail
What makes 31 Rue special?
Classic. Bold. Iconic. All three describe 31 Rue’s combination of tweed and velvet that displays your quiet elegance.
- Details
- Care
- Shipping & Returns
- Handmade cover with seamless zipper
- Includes oversized insert for a fluffier feel
- Imported RDS Certified feather down insert
- Spot clean only
Les Petit Details
| Rub Count | 31,000 |
| Fabric Content | 50% Polyester, 50% Cotton |
- Spot clean only
For our shipping policy, click here.
- Returns for any item(s) must be made within 45 calendar days from the date it was delivered.
- Only new and unused items in the same condition they were received will be eligible for returns.
- For store credit, you will receive full credit. For refunds, the cost of return shipping will be deducted from your refund.
- To initiate returns, please click here.
Coordinating Styles
Complete your 31 Rue purchase with hand-picked coordinating styles, carefully chosen by our Floof Designers.
IN THE PRESS
I was impressed [...] these are not cheapo pillows. [...] I was pleasantly surprised by how lush everything felt.
Floof is the New Destination for Luxurious Pillows
The on-trend pillow collections from Floof make the process seamless.
I was impressed […] these are
not cheapo pillows. […] I was pleasantly surprised by how lush everything felt.
Floof is the
New Destination for
Luxurious Pillows
The on-trend pillow
collections from Floof make
the process seamless.
Hand-sewn in our California Atelier
Quality craftsmanship starts with a quality workplace.
Our artisans are a part of our Floof family, and we believe that happy people make happy pillows. All of our
pillows are hand-sewn in our California Atelier where we ensure our craftspeople, and their families, are able
to thrive.
Together with our artisans we are able to create the highest quality, luxury pillows while supporting the
wellness and vitality of generations to come.
Fabrics you’ll want to fall into
Luxury is more than a label, luxury is an experience.
From rich Middle-Eastern velvets to fine-woven European linens, every Floof pillow starts with fabrics that feel
soft, luscious, and sensual to the touch.
But our fabrics aren’t just selected to satisfy your senses. We only source from suppliers whose entire process
adheres to our sustainability and quality standards: from yarn selection to dyeing and weaving.
Fill you can feel good about
We care about where our feathers come from.
Our feather down can be traced back to the exact farm it came from, which means a more transparent supply chain
and humane practices you can trust.
Not a fan of natural feathers? Not a problem. Our vegan angel hair “feathers” create a fluffy (never lumpy fill) made of ultra-fine synthetic fibers that feels just as good as the
real thing.
Frequently Asked Questions
Your Floof is more than a pillow, it’s a luxurious experience! We want to ensure that every part of your Floof meets our high quality standards, so we don’t currently offer our pillowcases without the insert. This way we can guarantee that you’re getting the most out of your Floof and have the exceptional experience you deserve.
Not with these pillows! Our inserts use a unique thread count cover that doesn’t allow rogue feathers to poke through.
All of our pillows are handmade to order in our California atelier. After you place your order, we’ll stitch, fill and fluff your Floof before shipping it with our world class courier. Our stitching and quality control takes 4-5 days, and your pillow will arrive in 3-5 days after it’s shipped.
Returns for a full refund are accepted within 45 days of placing your order. Pillows must be in their original, re-sellable condition (unwashed, stain, odor and tear free) for us to accept your return. We hope you love your Floof, and we want you to feel confident when you buy from us! If you have any questions about our return policy, feel free to contact us at concierge@floofliving.com.
Of course! We offer Complimentary Design Services by our FLOOF Designers.
Our designers work closely with our design and product development team and are here to provide expert guidance
when it comes to choosing your perfect pillows.
Send a message in our chat to your Concierge Specialist and mention "Design Service" to get started.
Since our pillows are made with high-end yarns, pillow covers should be spot-cleaned only. Blot spills
immediately with a clean, dry, white cloth and don't rub as this may damage the fabric. Use a mild, water-free
solvent, and please avoid harsh cleaning products as these could fade the fabric. For any hard-to-remove stains,
professional cleaning is recommended!
Yes. We recommend washing your inserts once a year. Take a look at our
PILLOW CARE GUIDE
for more information on how to properly wash your inserts.
We love our pets, and agree that they deserve to rest in luxury too! Unfortunately, no fabric is 100% pet-proof.
While our pillows are made with high quality materials, some materials (like tweed, linen and woven textiles)
may cling on to pet hair more than others. However, these can be gently cleaned with a lint roller to remove
stubborn pet hair.
If you’re looking for pillows with better fur resistance, we recommend our satin or metallic fabrics!
Of course! If you want to feel our fabrics and see the colors in person before placing an order, you can click the “Request a Swatch” link on any of our product pages to order your swatches.
Your first 3 swatches are FREE, and any additional swatches are just $2 each.
We are hoping to open an in-person location soon, but for now you can take advantage of our swatch program and our 45 day return policy to experience the Floof difference risk free!
You can view all of our FAQs HERE. You can also reach out to our Floof experts via our chat or email us at concierge@floofliving.com
Join the pillow party
Try some swatches!
Order up to 3 free swatches. Each additional swatch will be $3 + shipping. Your swatches should arrive in 7-10 business days.
